Two Case Studies: Email on a Mission

Viral email builds communities of people and prayer by offering meaningful messages through a modern medium.
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IM, ringtones, social media and more made a killer campaign for “The Messengers.”
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Online video advertising is full of cutting-edge tech companies that stretch the truth to secure brand dollars. Here are the questions marketers should ask to separate the wheat from the chaff.
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Sensical, from the for-profit arm of Common Sense Media, says its experts review every video and ad, as well as classify and organize all content by three age brackets.
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The average one-way trip for commuters in the U.S. is close to a half-hour — plenty of time for marketers to target them in new ways through old media.
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