Atlantic Broadband Consolidates Advertising, Marketing Assignment With Stagwell

Atlantic Broadband Consolidates Advertising, Marketing Assignment With Stagwell

The work will be led by Kettle as AOR creative, ForwardPMX as AOR media, Rhythm for web and email development, WyeComm for PR, and HarrisX for research.
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A look back at post hoc analysis

By:

Lesley Fair

People who claim that hindsight is 20/20 probably weren’t talking about the post hoc evaluation of clinical testing. That’s an alleged flaw the FTC challenged in purported substantiation submitted by the marketers of Hepaxa and Hepaxa PD, fish oil products advertised as clinically proven to treat liver disease in adults and children. In addition to injunctive provisions, the proposed settlement includes a financial remedy of $416,914.

According to the FTC, German corporation BASF SE, which developed and owns Hepaxa and Hepaxa PD, acted through its North American subsidiary, BASF Corporation, to retain Michigan-based DIEM Labs to advertise and distribute Hepaxa and Hepaxa PD in the United States. Ads pitched the products as effective treatments for Non-Alcoholic Fatty Liver Disease – NAFLD – a seSee Original Article

Brexit is tormenting British chocolate makers.

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Edelman: Trust In All Forms Of Media Falls To All-Time Low

While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelman began tracking it
in 2012. The overall media industry currently has a “trust index” of 51, according to the just-released Edelman Trust Barometer 2021, ranking it last behind Business (61), NGOs (57) and Government
(53) among major societal institutions.
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WordPress Ultimate Addons for Elementor Vulnerability Affects +1 Million via @sejournal, @martinibuster

Two Brainstorm Force addon plugins for Elementor were discovered to have vulnerabilities affecting over a million websites.The post WordPress Ultimate Addons for Elementor Vulnerability Affects +1 Million appeared first on Search Engine Journal.
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Reopening: Being More Than A Cog In A Machine